Our Team

Jack Powers has over 40 years’ experience managing Fortune 500 Brands at global advertising agencies such as McCann-Erickson, BBDO, Lowe and Partners and Young & Rubicam.  His experience includes American Express, Bristol-Myers Squibb, Celebrity Cruises, Coca-Cola Company, Colgate-Palmolive, Disney, Mercedes-Benz, Office Depot, Royal Caribbean, and U.S. Postal Service.

Jack was awarded the prized Gold EFFIE by the American Marketing Association in the B2B Category for increasing Express Mail sales +22%.

With over 40 years in the advertising industry, Steve started his career in New York City, working at some of the most prestigious ad agencies, including Grey Advertising in NYC and Zimmerman Advertising in Florida, where he was the VP Creative Director for 20 years. He has worked on many national and regional brands, including Office Depot, FRÏS Vodka, The Miami Dolphins, Filene's Basement, Miami Dade College, The Florida Panthers, Ramada International Hotels, Lennar Homes, and for over a decade, he is the in-house Creative Director for GL Homes.  

Steve has made many significant achievements and accomplishments for his clients. His work has been honored with numerous awards, including a Clio Award, a Telly Award, and many Gold Addy Awards, including the prestigious Gold Addy "Best of Show"

Alan Zorfas is co-founder and Chief Intelligence Officer of Motistsa (founded 2007), a company that pioneered innovative predictive customer data used by a number of Fortune 500 companies.  With over 20 years of experience in top advertising agencies such as Mullen, EPB and DDB, Zorfas co-founded his own agency that was eventually acquired by Omnicom. He has a proven track record in driving organic growth through future-focused brand visions, human-driven campaigns and integrated activation solutions. He has led engagements with top brands in CPG, QSR, automotive, financial services, healthcare, pharma, technology, retail, B2B and numerous other categories. He has authored a cover article in Harvard Business Review and is often quoted in various business books and articles. Alan received a Bachelor of Science from Boston University's Questrom School of Business.

Jason Ibarra collaborates with Veritas Consulting as a go-to expert for advertising strategy, digital growth, and brand transformation. With 20+ years leading campaigns and scaling eCommerce and DTC brands, Jason brings clarity and performance to complex business challenges. As founder of Unimportant Agency and a trusted advisor to brands like Indrio and Enthusiast Enterprises, he blends creative insight with measurable impact—making him a valuable partner when there’s a lot on the line.

Jim Bradbury serves as Chief Operating Officer at Librarium Incorporated, an innovative EdTech firm specializing in AI and spatial computing. For over twenty years, Jim's award-winning career has focused on the creation, publishing and support of interactive products and services for digital platforms. His experience includes production management, product design, publishing operations, strategic business development, & activities and studio operations management. Additionally, Jim is an avid outdoorsman who can regularly be found fishing and hiking in the mountains of Idaho.

Preston is a design and digital transformation leader, practicing innovative product and design with 20+ years of experience driving transformative user experiences and cutting-edge technologies. Proven track record of scaling products from concept to millions of users, with expertise spanning AI, web, mobile, AR/VR, and IoT. Passionate about leveraging emerging tech to create impactful solutions at scale.

Alexander is a web designer, developer, and graphic designer dedicated to crafting impactful digital experiences. With a focus on helping small to medium-sized businesses thrive, he delivers tailored solutions that enhance brands and drive growth.

Alexander’s expertise spans branding, web design, and digital marketing content, combining strategic insight with creative innovation. Known for his collaborative approach, he partners with other professionals to build lasting connections and create meaningful projects that align with his clients' goals.